Essays on running a small business, agent by agent

The credit balance matters as much as the box office.

I build and run FSP Studios on a system of AI agents I've named, trained, and occasionally had to fire. These are the essays about what that's actually like — the failures, the governance, the cost, and the parts that turned out to be a real creative act.

Kendal Sparks is co-founder of Frankly Spoken Productions and a former enterprise UX writer and content designer, with product experience from Cruise and Figma. He's a BFA-trained musical theater producer who built a governed 21-agent AI workforce on monday.com — without writing a line of code.

Where are you stuck?

If you're a small or mid-sized business owner trying to figure out where AI actually earns its keep — not the enterprise version, the version where every credit matters — I'd love to hear from you.