I was hired to create a new image for a small performing arts studio that grew out of an established business. The challenge was differentiating our brand from the existing company's, while offering similar services to an overlapping clientele. We focused on the image of a relationship-based environment that would nurture and support students. The strategy proved successful: The studio has grown over 400% since opening in 2014.
At Class Act Performing Arts Studio, young people grow into artists of integrity. Our top-of-the-line training program will challenge both recreational and pre-professional students to become their best selves. Our faculty understands that there is more to performing than pointing your toes and kicking high, and promise to support every student’s development holistically. We believe that discipline, respect, and self-confidence walk hand-in-hand with artistry and grace. Most of all, we believe that artistry and community are interdependent and inseparable.
At CAPAS, we believe that the best art is nurtured in a safe environment, where young people feel secure to explore the entirety of who they are. We expect the highest level of kindness and compassion. Bullying, in any form whatsoever, will not be tolerated. We are committed to building a positive, supportive, and inclusive environment, where young people can grow into artists of integrity.
In the CAPAS community, we expect our students to be outstanding role models among their peers. Acting with integrity means that your words align with your actions. We believe that our word is our most valuable possession, and work to build a community of character and trust. We ask our students to be thoughtful and kind in everything they say and do.
Class Act Performing Arts Studio is committed to making our training program accessible to all dedicated, hardworking students. Scholarship recipients are expected to be role models for their peers, demonstrating a positive attitude, exemplary attendance, and a driven work ethic.